“THE WORLD IS BUILDING AN ARK RIGHT NOW, AND WE WILL FIND OUR WAY INTO A BETTER FUTURE. WITH THAT, EVERY BRAND IS BEING ASKED WHY THEY SHOULD BE ON BOARD. IF THEY CAN’T PROVIDE A STRONG ANSWER BEYOND MAKING MONEY AND TAKING UP SPACE, IT WILL BECOME CLEAR THAT THEY DON’T BELONG.”
—WILL CADY
ADWEEK Top 50 in Media & Technology
Cultural trend forecasting
as featured in A Series on:
What marketers need to know about sport subcultures on social media
“When two communities on Reddit meet like this, they create new pockets of culture with a combined DNA...For brands, there is an opportunity to leverage these moments and reach a large group of people with shared and varied interests across more than one category.” — Read More
Dating is getting hot in the metaverse, per exclusive Reddit data
“Ultimately, the space is so nascent that the possibilities are almost endless, says Cady. “These are open fields to a degree — there are new habits and new rituals that can be formed that haven't been formed yet. As an example, I officiated a wedding in the metaverse, and it was entirely this new moment. There were about 200 people online and about 10 people in person IRL. That is something that didn't exist before.” — Read More
Exclusive data from Reddit indicates that users have been bitten by the travel bug
“Reddit data indicates that users – and likely consumers at large – are thinking about travel differently, re-evaluating what it can look like and what makes it worthwhile. Activity from US and UK users spell out a few key trends that are defining consumer attitudes toward travel today.” — Read More
Opportunities for brands abound as new data finds Reddit users rethinking resolutions
“Just in time to ring in the new year, new Reddit data indicates that users are focused on approaching resolutions with more candor, an eye toward long-term planning and a focus on collaboration. For brands, the opportunities to tap into these trends are nearly endless.” — Read More
